Food & Drinks

December 2, 2013

The Truth About vitaminwater™

When you think of beverages like Coca-Cola™ and Sprite™, you immediately think: freaking tasty, but so terrible for your body. So, instead of even bothering to go to the carbonated beverages aisle at your local Safeway, you turn your heels and head to the water bottle aisle to pick up a healthier option, such as vitaminwater™, that you believe will do you some good. Well, what if I told you that vitaminwater™ wasn’t as good as you think it is? Ladies and gentlemen, today I will present to you the truth about vitaminwater™.

The way vitaminwater™ is marketed, it leads us, the consumers, to believe that it is a healthy yet colourfully delicious drink that is acres better than Coke. Truth is, it’s actually pretty similar to that red can of goodness. For example, in every 591 mL bottle of vitaminwater™ lies 125 calories… And thirty-two whole grams of sugar. That’s about the same as seven teaspoons of sugar. Sure, you may argue that every 591 mL bottle of Coke contains 240 calories and 70 grams of carbohydrates, but let’s look at all the facts. Vitaminwater™ contains 32 grams of crystalline fructose, which is a form of sugar that we are supposed to be having exactly zero grams of. It’s that bad. Plus, the sugar in vitaminwater is formed in a purifying process which removes all the nutrients, vitamins and good stuff that’s useful to our health. So, the sugar is simply a source of energy. You might expect that from Coke, but not necessarily from vitminwater™.

Why wouldn’t you expect that? Well, firstly, it’s called vitaminwater™. It’s literally a combination of words that we need all the time. If that’s not enough to reel you out of this glorified drink, let’s look further. So, the messages on these bottles mislead the public: “vitamins + water= all you need” misleads the public into thinking that it is a replacement multivitamin supplement that contains all necessary vitamins. Last time I checked, Vitamin D is a necessary vitamin as it plays the role of a fat-soluble vitamin that is vital for mineral metabolism. It’s not the only the vitamin vitaminwater™ lacks, but it’s missing three other major vitamins: Vitamins B1 (thiamine) which helps convert carbohydrates into energy, B2 (riboflavin) which aids the respiration process and B7 (biotin) which helps with the production of fatty acids. It also doesn’t have folic acid, which is necessary for the production of red blood cells. To add to this damage, many of the vitamins in vitaminwater™ are water soluble, which means that once they are consumed, they’re plainly and simply peed out. Basically, they’re charging you up to four fifty for flavoured water. Ouch.

It seems as if people are purchasing vitaminwater™ because they think it’s good for their bodies, when, in fact, we know now it’s not. With nearly 64 grams of different sugars crammed into a sleek and bright bottle, it’s somewhat like Coca-Cola… The drink we try to avoid. We mustn’t be fooled by their popular, misleading slogan: “vitamins + water = all you need.” This so-called full-on-vitamins drink is missing necessary vitamins such as Vitamin D, B1, B2 and B7. In fact, in 2007,  Margo G. Wootan, Director of Nutrition Policy at the Centre for Science in the Public Interest said, “The way that vitaminwater is marketed and positioned it’s made to look more healthful than other sugary beverages, but it’s not – it’s still just a soft drink.” She continued, “… Adding vitamins and minerals to junk food doesn’t make it healthy.”


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photo credit: saxarocks via photopin cc

About the Author

Recultured Team
Recultured Team
This is where you'll find the blog posts that the team has contributed to collectively! What team? Wildcats! -Nope, wrong team. Recultured!

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