October 11, 2011

Electronic Arts x adidas Originals: Street-Racing Gamer Fashion

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Written by: Shoestring
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To celebrate the upcoming game release for Need for Speed: The Run, Electronic Arts and adidas Originals have collaborated to create a special collection of apparel. Combining the cultural icons of both brands, consumers will not only see the iconic adidas Superstar shoes in Need for Speed, but they will also be treated with exclusive Need for Speed The Run adidas apparel. Unfortunately, these items will only be available at adidas Originals stores in the United States.

Fans in Vancouver will be disappointed since it won’t be coming near our hood at all. I honestly think the only item that looks really good in this collection are the shoes! The combination of the grey and the black make it a very sleek shoe. The shirts on the other hand aren’t exciting at all. They really could have been more creative with their logo to make a unique design.

It’s always interesting to see what other collaborations addidas will do in the future.

About the Author

Finishing my last year at SFU's Beedie School of Business. I am a crazy sashimi and prawn eater and vinyl toy collector. During the day, I am a social media fanatic/ serial food addict and by night, I am Snorlax.

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