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July 7, 2012

Is The iPod Dead?

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Written by: Recultured Team
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This article can also be found here.

Nearly eleven years ago, the late Steve Jobs introduced what would become the most successful portable music player ever released. No one imagined that this little white device would be so iconic that it would be the poster child mp3 player: when it was first released, critics dismissed the iPod as a passing fad, claiming that it would be too expensive for consumers to have one. To their surprise, more than 300 million iPods have been sold as of October 2011.

The iPod’s Decline

Since its conception, Apple has moved forward with other devices that have further integrated functionality such as the iPhone and the iPad. With the iPod’s claim to fame as a portable music player being integrated into other post-PC devices, has the iconic music player of the decade started to dwindle? Has the iPod reached its end of life as a consumer product?

Popularity: It Still Matters

Each year since 2008, sales for the iPod line of products have started to diminish in lieu of Apple’s post-PC products. People have been flocking towards more integrated devices as they meet more needs than a standalone music player does. It is quite apparent, however, that the iPod sales peak during the holiday quarters — in short, iPods become popular during the holiday season. And why wouldn’t they be? They arguably make the perfect holiday gift: compared to other music players, they’re small, functional and popular. In the train, on the streets, and everywhere else we see those ubiquitous white earbuds being toted around with an iPod. The iPod is just too iconic to pass by.

Fashion Meets Function

With its iconic look, the iPod has combined fashion with function.

And with those pretty little white earbuds, the iPod has transcended the music player world. For instance, the iPod nano’s bright, vivid colours showed just how chic it is when clipped on. To add to that, several manufacturers popularized the nano as a watch, creating bands that held the iPod on the user’s wrist for extra svelte. If one recalls one of those old iPod ads where a silhouette of a person dancing with the iconic earbuds, there is only one thought that comes to mind: the iPod had became a fashion icon.

People Value Their Music

Everyone who owns an iPod knows how valuable music is to their lives. The gargantuan 160GB hard disk space of an iPod classic can only hold but 40,000 songs — more than 3 months’ worth of music played through once. People love listening to music, and a standalone music player as iconic as the iPod only shows why. Users do not get distracted by blaring notifications on an iPod nano or Classic; they just listen continuously for hours on end. The iPod, for music lovers, still does what it has done best for almost 11 years.

What do you think about the iPod’s relevance in today’s market? Do you think Apple will phase out its iconic music player, instead integrating it to their other post-PC devices?



About the Author

Recultured Team
Recultured Team
This is where you'll find the blog posts that the team has contributed to collectively! What team? Wildcats! -Nope, wrong team. Recultured!




  • I sure hope that the iPod continues to retain its place in the market! I got my iPod Classic back in 2008, when I started collecting lots of albums, and I still use it as my primary source of music listening. It’s the most meaningful piece of technology that I own.

    • I hope so too! I have the same iPod from 2008, an 80GB black one. I still have around 15GB free, and it already contains all my music! It’s really different when you have a dedicated music player, just doing what it does best and none other!

  • I think the iPod in its classic form is definitely diminishing, but other models like the iPod touch seem to be doing pretty well based on the fact that it’s an iPhone without the phone and no contract. But the applications that you can load on it give it a large edge over the other models.

    • That’s true! I think that other models do get updates, but since the Classic is such a niche product, only a small market really values it nowadays.

  • Anonymous

    I don’t think iPods will be disappearing from the market any time soon! Knowing Apple, they will keep coming out with these music devices that somehow become even more portable and user friendly. Also, it’s hard to see anyone these days without music walking down the street or on public transit, almost everyone owns either an iPod or an iPhone! However, it is one of those things that you buy once, and you can use it for years on end – unless people lose it or it breaks and they have to replace it.


 
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